The Youth Empowerment Program Against Tobacco Use program, known as “Reality Check”, is a youth led movement (ages 13-18) that is committed to exposing the manipulative and deceptive marketing practices of the tobacco industry.
Reality Check initiatives include:
- Changing social norms by de-normalizing and de-glamorizing tobacco, tobacco use, and the tobacco industry.
- Increasing the number of stores that limit or eliminate tobacco advertising and promotion at the point-of-sale.
- Increasing the number of community events and organizations that refuse tobacco company goods, services, and financial support.
- Increasing the number of movies rated G, PG, and PG-13 that do not include smoking and tobacco use imagery.
- Increasing the number of periodicals that eliminate tobacco advertisements.
- Promoting policy change to discourage tobacco use at the local and state level.
- Increasing the number of smoke-free areas in Orange County.
The County Health Department is a subcontractor of the Cancer Care Network Inc. to carry out the objectives of the Reality Check program.
For more information call the Community Health Outreach office at (845) 568-5237