Youth Empowerment Program Against Tobacco Use Program
The Youth Empowerment Program Against Tobacco Use program, known as “Reality Check,” is a youth led movement (ages 13-18) that is committed to exposing the manipulative and deceptive marketing practices of the tobacco industry.
Reality Check initiatives include:
Changing social norms by de-normalizing and de-glamorizing tobacco, tobacco use, and the tobacco industry.
Increasing the number of stores that limit or eliminate tobacco advertising and promotion at the point-of-sale.
Increasing the number of community events and organizations that refuse tobacco company goods, services, and financial support.
Increasing the number of movies rated G, PG, and PG-13 that do not include smoking and tobacco use imagery.
Increasing the number of periodicals that eliminate tobacco advertisements.
Promoting policy change to discourage tobacco use at the local and state level.
Increasing the number of smoke-free areas in Orange County.
The County Health Department is a subcontractor of the Cancer Care Network Inc. to carry out the objectives of the Reality Check program.